Viking wins THE IDEOLOGICAL BRAIN in 13-way auction
After a thirteen-way auction, Connor Brown at Viking will publish Leor Zmigrod’s The Ideological Brain, a “landmark” debut on how ideologies take hold in the brain, in hardback in spring 2025.
Why do some people become radicalised? How do ideologies coerce human brains? And how can we unchain our minds from toxic dogmas? The Ideological Brain reveals the deep connection between political beliefs and the biology of the brain.
The book attracted considerable interest at the London Book Fair with Flammarion pre-empting French rights, and auctions ongoing in other territories.